Corporate Gift Giving 101: How Gifting Can Support Marketing and Sales Goals and Foster Employee Loyalty

Corporate Gift Giving 101: How Gifting Can Support Marketing and Sales Goals and Foster Employee Loyalty

Corporate gifting is an essential tool for building, nurturing, and maintaining business relationships, as well as on-boarding new clients and employees. Giving a thoughtful gift will create a positive and lasting impression and is a way to show appreciation and gratitude for their contributions and loyalty to the company.  Gift giving can help strengthen the bond between the recipient and the organization.


Gift giving can also be used as a marketing strategy to promote the company's brand and increase visibility in the marketplace. This can lead to increased sales, referrals, and positive word-of-mouth advertising.


Internal gift giving can help to improve employee morale and foster a positive and productive work environment. When employees feel valued and appreciated, they are more likely to be engaged and motivated, which can lead to higher job satisfaction, lower turnover rates, and increased productivity.


Here a few tips to consider as you plan your Corporate Gifting needs:

  1. Use a professional gifting company, (may I suggest Express Yourself Gifting!) The professional finish and branding on your gifts will make a huge difference in the perceived value!
  1. Make sure that the gift is appropriate and in line with the company's values, budget and culture. Avoid anything that could be considered offensive or controversial. Another reason to call on a professional!
  1. Personalize the gift where possible. A handwritten note, branded ribbon and customized packaging, shows that the gift was carefully considered and adds an extra layer of thoughtfulness.  Recipients will likely share their positive experiences with others, which can lead to new referrals and new opportunities.
  1. Think outside the box and choose gifts that are unique and memorable. While traditional gifts such as gift cards or branded swag are always appreciated, consider taking it a step further and gifting something truly special.

We hope that our article about corporate gift giving has been helpful to you! If you would like to schedule a free consultation with me, regarding your gifting needs, schedule a time at 

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